Social network analysis

Concept and definition

Social network analysis

What is Social network analysis?

Social network analysis (SNA) is a data analysis technique used to study the relationships between individuals, groups and organisations in social networks. The technique is based on social network theory, which focuses on the analysis of interactions between actors in a network.

Social network analysis can be used to study online social networks, such as online social networks (e.g. Facebook, Twitter, LinkedIn), as well as offline social networks, such as personal and work networks.

Social network analysis involves the use of algorithms and data mining tools to analyse social network data and obtain information about the structure of the network and the relationships between actors. Some of the measures used in social network analysis include centrality, density, degree and modularity

Social network analysis is used in a variety of applications, such as marketing, online reputation management, market research, risk management, counter-terrorism and crime. For example, companies can use social media analytics to identify opinion leaders in their industry and to identify trends in social media that may affect their brand.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
Retail Future, a look at the future of Retail, where Artificial Intelligence could not be missing.

A few days ago we were able to attend a pioneering event in the world of Retail, the Retail Future 2022 fair. In its fifth edition, and under the slogan "Challenge [...]

Read More »
How Artificial Intelligence is revolutionizing the retail sector

Artificial intelligence (AI), Machine Learning (ML) and data analytics are rapidly changing and having a major impact on our business.

Read More »
How to increase a company's sales

All businesses usually plan for annual growth, although not all of them achieve it. Increasing the sales of a company in 2022 is [...]

Read More »
How to choose the best Business Intelligence (BI) solution for your business

More and more companies are taking advantage of the relevant information they extract from the data they possess and generate to improve their processes and discover new ways to [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies