Augmented reality (AR) is a technology that combines elements of the real and virtual world to create an enriched visual experience. In AR, digital information, such as images, videos or 3D graphics, is superimposed on the real-world view through a screen, camera or projector. This technology uses computer vision algorithms and tracking techniques to detect and track objects in the real world and overlay virtual elements so that they appear to be present in the real world.
AR is used in a wide variety of applications, from gaming and entertainment to manufacturing and education. In business, AR is used to improve efficiency and accuracy in machine maintenance and repair, product design and employee training. In medicine, AR is used to guide surgeons during surgical procedures and to improve accuracy in the identification of anatomical structures during medical examinations.
AR differs from virtual reality (VR) in that VR creates a completely virtual experience in which the user is immersed, while AR combines virtual and real elements to create an enriched real-world experience.
A few days ago we were able to attend a pioneering event in the world of Retail, the Retail Future 2022 fair. In its fifth edition, and under the slogan "Challenge [...]
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