Artificial Intelligence to sell more and better: customer development and loyalty.

Fernando Pavón

CEO of Gamco

Artificial intelligence (IA) can change the way sales channels and customers of Fast Moving Consumer Goods (FMCG) manufacturers and distributors are managed..

AI can exploit the information from the CRMs and ERPs by getting to know each customer to the point of creating an optimal order for each customer and for each moment. This optimal order or assortment will maximize the value of that customer to the company while providing excellent service to each customer. 

The above is the basis and ultimate goal of the pioneering commercial software for GAMCOSAIL (Sales Artificial Intelligence Launch) for commercial optimization.

Business Development with Artificial Intelligence

SAIL: Intelligent trading software

Business development, recruitment 
and customer loyalty

Ortega y Gasset said that ".clarity is the courtesy of the philosopher".Let's do the same and explain how artificial intelligence can help us to sell more in our businesses, in a clear and structured way in the following points:

  1. Basic concepts for building commercial software with artificial intelligence
  2. Management of commercial levers and promotions
  3. Optimal order or assortment
  4. Metrics to measure the impact on the overall business, on each channel and on each customer the return on commercial software deployment.
Share:
Optimal order or assortment for a customer

In the previous articles ("Basic concepts to build a commercial software with artificial intelligence" and "How to materialize the opportun [...]

Read More »
How to foresee customer payment problems with Artificial Intelligence

Today we are going to talk about how to foresee payment problems and foresee the problems in those customers who are currently not giving it to you. In G [...]

Read More »
Metrics to measure the impact of artificial intelligence-based trade optimization system.

The commercial optimization software based on artificial intelligence must have feedback of the commercial actions carried out, of the nu [...]

Read More »
Basic concepts for building commercial software with artificial intelligence

The first thing you need to know is the limits of AI and after mastering the basic concepts you will be able to build a large commercial software with intelligent [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies