What is Digital Transformation?

What is Digital Transformation?

The industrial revolution profoundly changed 19th century society, but the digital transformation of business is now upending our own.

What is digital transformation?

The digital transformationis the process that enables companies to integrate all available digital technologies into their activities. In addition to that, it is the ability to adapt, to be agile and to meet changing and evolving consumer needs, making data a central element.

These technologies aim to improve many aspects within companies, seeking higher conversion, better meet customer needs and, above all, deliver the right data at the right time.

To achieve this, it is essential to know your customers and target customers perfectly, as well as being a visionary in a world that is in continuous change. We can get to know what will work in the near future, such as new modes of consumption. This is possible thanks to the actions and information we provide every day.

We must not forget that customer experience is an important part to consider in the transformation process.

New technologies drive change

The digital transformation of companies is, therefore, a profound change that comes to meet future needs. Managing the data they have accumulated over many years is one of today's great challenges. But how can we interpret this data?

Data is undoubtedly a point that is fully part of the digital revolution, which is clearly established in companies. Society, in general, we have become connected or ultra-connected beings and we have to know how to handle tools such as, smartphone in particular, social networks, etc. All this implies a transformation at all levels of the company.

The trivialization of e-mail in the daily lives of workers is one of the most obvious examples of this technological revolution in the business world. Communication channels are changing and we must adapt quickly and learn almost immediately.

Change processes must involve all employees of a company such as management, whether it is the IT department, marketing or sales with human resources at the center. Therefore, we must learn to reinvent ourselves, to have different ideas, to integrate ecological and environmental issues.

Digital transformation is at the helm of Generations X, Y and Z

The new generations, and in particular the millennialswere born with these new technologies; smartphones, tablets and numerous applications including social networks have become part of their daily lives. 

It is logical that these generations have the ability to adapt to new technologies and tools, since they have been educated through them. This leads us to understand the new forms of communication and consumption in an ecosystem where the time factor has a great weight on people. Always go faster!

However, we must keep in mind that it is a major obstacle for many company employees to learn how to use them.

Carrying out a digital transformation requires training, therefore, we will start the transformation internally in the company.

Profound hierarchical restructuring

Being the head of a digital transformation is always accompanied by a multitude of projects to be implemented internally. The hierarchy is often one of the first projects to be carried out, but also the most complex to reorganize from a human point of view. Drawing out ideas, skills... and refocusing people is essential in the context of a digital transformation.

It is always difficult to change what has been acquired and then reshape the responsibilities and freedom of employees. The principle of reorganization aims to break down silos and distribute skills, often with an emphasis on collaboration. 

Digital transformation in the mobile era

More about 67.1% of the world's population already has a cell phone. One of the most important points in the digital transformation of companies.

In addition to eliminating the physical distance between people, we can say that it allows every human being to connect anywhere in the world.

Therefore, companies cannot ignore this reality, and many of them have built their economic model on mobile, betting on some of its advantages such as geolocation and real time.

The smartphone has become one of the main drivers of digital transformation. No wonder in a world where Internet consumption is increasingly changing thanks to these new portable devices.

This device, which you can take anywhere and everywhere, sometimes contains its owner's entire life, from e-mails to bank cards to photos, among others.

Digital transformation and big data

Being part of the digital transformation allows companies to access an infinite amount of customer data, through the information we provide on the web: written messages, published videos, social networks, sites consulted, forms filled out, etc.

This data can be collected internally or purchased from data specialists. Many companies are interested in this information because they see in the big data a real gold mine for optimizing your business model. They will have the effect of promoting transformation and simultaneously acquiring digital maturity.

In fact, they strive to make this data speak to improve their profits, but this is not yet an acquired and won axis for everyone. The great difficulty encountered with big data is precisely the ability to find the right data and above all to know how to interpret it.

Digital transformation improves the way you work

Digital transformation gives the opportunity to work differently and from anywhere in the world. Being efficient and productive no longer means setting limits by bringing them back to a professional space, but the ability to evolve from anywhere and in a collaborative way. 

Human beings at the center of digital transformation

The digital transformation is not only the technological revolution of the web and its tools, it is also a human story, since our way of thinking must evolve at the same time.

First of all, there must be a profound change in our way of thinking for there to be a digital transformation in any aspect of our lives. Above all, companies must take into account this new reality that is digital transformation. By bringing digital culture to life, by giving it a human framework, they will drive innovation and, in fact, increase their activities.

Company implementing digital transformation

Digital transformation, a current challenge but also a challenge for the future

Only 30% of business leaders in Spain see digital transformation as a real opportunity. However, understanding the mechanisms and challenges of digital transformation is necessary for all companies wishing to develop their activities.

Because digital transformation is constantly changing and does not seem to want to stop, today or tomorrow.

The development of the cloud, the Internet of Things, smart data, connected health, the 3D printingThe technologies of the future are here to stay!

The importance of training to digitize businesses

Good employee training is essential to keep employees up to date, especially those involved in the front line of the company's digital transformation.

There are countless training courses and centers that provide this specialization to help companies operate correctly.

Therefore, this is a thorough job that HR must take on internally, to direct staff according to essential needs. The use of digital tools, big data, project management, agility, innovation management and digital transformation itself are topics to discuss when it comes to internal changes.

We can consider that all training courses dealing with digital in a broad sense can be potentially useful for any employee of a company, depending on their progress in terms of transformation.

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