Product line extension

Concept and definition

Product line extension

What is Product line extension?

Product line extension is a marketing strategy that involves the expansion of an existing product line to offer more choice to customers and ultimately increase sales and market share.

In the context of artificial intelligence and machine learning, range development can involve using data analytics techniques to identify patterns and trends in customer behaviour, and to identify opportunities to expand an existing product line. For example, a machine learning model could analyse customer buying patterns and determine that there is a growing demand for specific products within an existing product line, which could justify the creation of new products to meet that demand.

Range development is an important strategy for companies seeking to remain competitive in an increasingly saturated market, and can provide a significant advantage by allowing companies to offer a wider variety of products that meet customer needs and wants.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
What is Data Mining?

Data Mining is a process of exploration and analysis of large amounts of data, with the objective of discovering patterns, relationships and trends that can be [...]

Read More »
How AI is revolutionizing fraud detection in e-commerce

As e-commerce continues to grow at a dizzying pace, fraudsters are also finding new and sophisticated ways to exploit the potential [...]

Read More »
What is an ERP? Functions and why a company should have it

ERP stands for Enterprise Resource Planning and is a computerized planning and business management system capable of integrating the information [...]

Read More »
How Artificial Intelligence is revolutionizing the retail sector

Artificial intelligence (AI), Machine Learning (ML) and data analytics are rapidly changing and having a major impact on our business.

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies