Digital Transformation refers to the process of incorporating advanced digital technologies into the processes and business models of a company or organisation, with the aim of improving efficiency, productivity and customer experience.
Digital transformation involves the adoption of technologies such as artificial intelligence, machine learning, data analytics, cloud, robotics, process automation, among others. This allows companies to make the most of the opportunities offered by technology to improve their processes, increase efficiency, innovate and create new business models.
Digital transformation is particularly relevant in today's context, where technology has profoundly transformed the way companies operate and engage with their customers. Companies that successfully embrace digital transformation are able to stay competitive and adapt quickly to changes in the market.
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