Descriptive analysis

Concept and definition

Descriptive analysis

What is Descriptive analysis?

Descriptive analysis is a data analysis technique used to describe and summarise data from a sample or population. This technique involves the use of statistical measures and graphs to summarise and visualise characteristics and patterns in the data.

Descriptive analysis is commonly used in data exploration, where statistical techniques are used to identify patterns and trends in the data. It is also used in scientific research to describe the characteristics of a sample or population.

Statistical measures used in descriptive analysis include measures of central tendency, such as mean, median and mode, and measures of dispersion, such as variance and standard deviation. Graphs, such as histograms, box plots and scatter plots, are also used to visualise the data and summarise its characteristics.

Descriptive analysis is an important technique in data analysis and is often the first step in the data analysis process. It provides valuable information about the characteristics of the data and helps to identify patterns and trends that can be used in further analysis.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
12 Sectors with the greatest potential for entrepreneurship

Business opportunities are everywhere and many times we do not know which are the sectors with the greatest potential for entrepreneurship.

Read More »
Reducing Churn and improving customer satisfaction with predictive forecasting

Churn, or customer churn rate, is a constant challenge for today's businesses. The ability to retain customers is a constant challenge for today's companies.

Read More »
What credit scoring is and why Artificial Intelligence will change it forever

Credit scoring is a system used to rate credits and thus try to automate the decision making process at the time of purchasing a loan, and to [...]

Read More »
How AI can reduce product returns by 2023

Artificial intelligence (AI) solutions are valuable in reducing product returns. Through data analysis and decision [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies