CRM is the abbreviation for Customer Relationship Management. It is a term used in business and refers to a strategic approach that companies use to manage and analyse interactions and relationships with their customers.
In the context of artificial intelligence and machine learning, CRM can be used to improve the customer experience by analysing customer interaction data and personalising interactions to suit customer needs and preferences. Artificial intelligence and machine learning can help companies identify patterns in customer behaviour and predict future customer needs and wants, which can improve the efficiency of interactions and increase customer satisfaction.
Companies are increasingly aware of the importance of properly analyzing and managing the huge amount of data they store on a daily basis.
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