Customer Relationship Management (CRM)

Concept and definition

Customer Relationship Management (CRM)

What is Customer Relationship Management (CRM)?

CRM is the abbreviation for Customer Relationship Management. It is a term used in business and refers to a strategic approach that companies use to manage and analyse interactions and relationships with their customers.

In the context of artificial intelligence and machine learning, CRM can be used to improve the customer experience by analysing customer interaction data and personalising interactions to suit customer needs and preferences. Artificial intelligence and machine learning can help companies identify patterns in customer behaviour and predict future customer needs and wants, which can improve the efficiency of interactions and increase customer satisfaction.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
When will artificial intelligence surpass human intelligence? 

Artificial intelligence is changing the world at breakneck speed and you're probably wondering when it will surpass artificial intelligence in the [...]

Read More »
The Artificial Intelligence Law: A Brief Explanation

Since 2008, several countries have enacted legislation that recognizes the importance of integrating artificial intelligence (AI) into key areas of life [...]

Read More »
How Artificial Intelligence applied to CRM improves customer experience

Companies are increasingly aware of the importance of properly analyzing and managing the huge amount of data they store on a daily basis.

Read More »
How AI can reduce product returns by 2023

Artificial intelligence (AI) solutions are valuable in reducing product returns. Through data analysis and decision [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies