Behavioural Analysis is an artificial intelligence and machine learning technique used to analyse behavioural patterns in user, customer or system data. This analysis is done by tracking and collecting data on user activity, such as the actions they take, the web pages they visit, the transactions they perform, among others.
Behavioural Analytics uses machine learning algorithms to analyse the data and detect patterns in user behaviour. These patterns can be used to identify anomalous users, detect fraud, improve user experience and prevent security problems.
Behavioural Analytics is used in a variety of applications, including detecting fraud in financial transactions, preventing cyber attacks, analysing user interaction with a user interface and optimising online product or service recommendation systems. In short, Behavioural Analytics is an artificial intelligence technique that helps companies to better understand user behaviour and improve the efficiency and security of their systems.
AI technologies are currently being used in companies to transform business processes, boost customer interaction and improve customer service.
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