Behavior Analysis

Concept and definition

Behavior Analysis

What is Behavior Analysis?

Behavioural Analysis is an artificial intelligence and machine learning technique used to analyse behavioural patterns in user, customer or system data. This analysis is done by tracking and collecting data on user activity, such as the actions they take, the web pages they visit, the transactions they perform, among others.

Behavioural Analytics uses machine learning algorithms to analyse the data and detect patterns in user behaviour. These patterns can be used to identify anomalous users, detect fraud, improve user experience and prevent security problems.

Behavioural Analytics is used in a variety of applications, including detecting fraud in financial transactions, preventing cyber attacks, analysing user interaction with a user interface and optimising online product or service recommendation systems. In short, Behavioural Analytics is an artificial intelligence technique that helps companies to better understand user behaviour and improve the efficiency and security of their systems.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
BNPL - Buy Now Pay Later

The fad coming from the USA that will force the incorporation of AI in the process Surely it is only recently that we have started to hear a new concept in [...]

Read More »
What is GAMCO and why should I use it for my business?

GAMCO is a pioneer in the creation of Artificial Intelligence and Machine Learning software solutions. GAMCO's solutions are designed to [....]

Read More »
What is Intelligent Process Automation in companies?

Intelligent Process Automation in companies has changed in the world very rapidly in recent years. The COVID-19, the interr [...]

Read More »
What is Artificial Intelligence doing today for the financial sector?

The Official Chamber of Commerce of Seville, in collaboration with the Spanish Institute of Financial Analysts (IEAF), offered last March 16th [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies