Product line extension

Concept and definition

Product line extension

What is Product line extension?

Product line extension is a marketing strategy that involves the expansion of an existing product line to offer more choice to customers and ultimately increase sales and market share.

In the context of artificial intelligence and machine learning, range development can involve using data analytics techniques to identify patterns and trends in customer behaviour, and to identify opportunities to expand an existing product line. For example, a machine learning model could analyse customer buying patterns and determine that there is a growing demand for specific products within an existing product line, which could justify the creation of new products to meet that demand.

Range development is an important strategy for companies seeking to remain competitive in an increasingly saturated market, and can provide a significant advantage by allowing companies to offer a wider variety of products that meet customer needs and wants.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
The best fraud detection software

Fraud detection software is an important tool for protecting companies and individuals from fraudulent activity and minimizing the risk of fraud.

Read More »
2 case studies on Artificial Intelligence: sales and risk

How is artificial intelligence helping us? Artificial intelligence (AI) has gone from being the stuff of science fiction movies to a [...]

Read More »
How to foresee customer payment problems with Artificial Intelligence

Today we are going to talk about how to foresee payment problems and foresee the problems in those customers who are currently not giving it to you. In G [...]

Read More »
What is artificial intelligence?

Before explaining what artificial intelligence is, we would like to start with a sentence from the book Age of intelligent machines (1992), by Raymond Ku [...]

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies