Before explaining what artificial intelligence is, we would like to start with a sentence from the book Age of intelligent machines (1992), by Raymond Ku [...]Read More »
Artificial Intelligence is transforming the way in which companies relate to their customers, how work is managed, the talent of employees, how operations are optimized, how new digital products and services are developed...
It is a technology that can be applied to all sectors in particular. As we know, all human activities leave numbers and data from which we can draw some kind of useful conclusion either to improve processes or to make them more accurate or even to make them faster and more efficient.
According to the Accenture's "Built to Scale" reportIn Spain, 70% of Spanish executives believe that a further step must be taken for AI to have an impact on their business strategy. The main applications of AI are IA are that of product customization to provide a solution much more tailored to the customer's needs.
In general everything related to eliminating, where they are used for example in cybersecurity to anticipate hacker attacks, in fraud prevention, image recognition, risk analysis ... but above all to eliminate barriers and pain points to the customer.
So, it is a technology that can be applied to all sectors. As we know, all human activities leave numbers and data from which we can draw some kind of useful conclusion either to improve the processes or to make them more cost-effective or even to make them faster and more efficient.
Although there are a number of near-term applications, small and medium-sized businesses can take advantage of AI in the following areas:
It is very important that your company already starts to get involved in Artificial Intelligence. Make sure that the first steps in preparing for the future involve these types of topics.
The reality is that all of these technologies exist but have not been fully developed. According to a EY's report on Artificial Intelligence in SpainIn the case of the public sector, only between 15% and 20% of Spanish companies have passed the pilot testing stage and points out that the public sector in Spain is far from extracting the full potential of this technology. The key for this technology to take off is to be very clear about which use cases make sense in your company, which are in favor of the customer and which have a responsible use.
For this, it is necessary to have professionals who know what they are doing and one of the important aspects is the interdisciplinary training, since to develop a good Artificial Intelligence strategy there are two fundamental aspects. Firstly, it is necessary to have a dataset or a data bank that is sufficiently structured and clean to be able to do something with it; and secondly, to establish the problem or specific use case to be solved in the appropriate way.
And that requires not only people in the industry who know AI, but people in the industry who understand how AI tools, algorithms and the whole computational basis work to apply them to the specific use case.
The Artificial Intelligence is an opportunity for all of us because we are really lucky that no matter what sector we are in, with a little training and a change of mentality, we can have access to a type of data and a type of training that was not possible before. What we have to think about is that our work is going to change no matter what we do progressively, so we have to learn more about this technology and see it as an opportunity to exploit our business data.
Today we are going to explain the differences between a traditional CRM (Customer Relationship Management) and an intelligent CRM by applying technology that [...]Read More »