Product line extension

Concept and definition

Product line extension

What is Product line extension?

Product line extension is a marketing strategy that involves the expansion of an existing product line to offer more choice to customers and ultimately increase sales and market share.

In the context of artificial intelligence and machine learning, range development can involve using data analytics techniques to identify patterns and trends in customer behaviour, and to identify opportunities to expand an existing product line. For example, a machine learning model could analyse customer buying patterns and determine that there is a growing demand for specific products within an existing product line, which could justify the creation of new products to meet that demand.

Range development is an important strategy for companies seeking to remain competitive in an increasingly saturated market, and can provide a significant advantage by allowing companies to offer a wider variety of products that meet customer needs and wants.

« Back to glossary

Do you want to get in touch?

CDRs contain data that a telecommunications company collects about phone calls, such as time and length of call. This data can be used in analytical applications.
Fill the form
Share:
4 keys to identify customer needs

In order to identify the customer's needs, it is necessary to know their opinion, as this helps to detect where you should improve, what acceptance you [...]

Read More »
Why Machine Learning (ML) is so popular in the 21st Century

The term artificial intelligence (AI) is nowadays, but it was invented in 1956 by John McCarthy, Marvin Minsky and Claude Shannon in the famous [...]

Read More »
5 examples of AI where it is applied in your daily life

We often wonder what examples of AI we can find in our environment, and the fact is that artificial intelligence is a concept that in English has [...]

Read More »
The role of machine learning in fraud detection

Machine learning is a branch of artificial intelligence (AI) that is based on making a system capable of learning from the information it receives.

Read More »
See more entries
© Gamco 2021, All Rights Reserved - Legal notice - Privacy - Cookies